Basket Sneaking
Adding unwanted items to a user's online shopping cart
without their explicit consent
13.2%
of the applications studied (7 of 53), used some form of Basket Sneaking in their designs
Delivery & Logistics
had the most instances of Basket Sneaking (5 instances across 4 applications), accounting for over 50% of the instances
Purchase Journey
is where Basket Sneaking was commonly observed
Definition
A pattern that businesses employ to deceive users
into purchasing unintended items or services by
preselecting them in the shopping cart
without consent, in order to increase revenue
Ways in which design can address
Basket Sneaking
Respecting User Attention
Allocate designated areas for Add-ons within the interface, ensuring users are fully aware of what is being added to their cart.
Active Opt-in
Allow users to actively choose
additional items or services for their
basket, ensuring transparency.
Need more Inspiration?
View 50+ Ethical Alternatives to
Privacy Deception and other Deceptive Patterns